Are you paying more for your pizza?

Dominos Pizza Old menu. Compare it with the new one to see price difference

So how much do you pay for that cheese burst pizza at Dominos Pizza? It cost me 455 for a non veg medium and cheese crust pizza, the last time I ordered. The tax, another Rs.1oo. The pizza that cost Rs.380 a year back has increased a good 20%, but doesn’t anyone complain? Nope. Its Khushiyon ki home delivery.

A simple math calculation would tell you that an increase in 20% is equivalent to a decrease by 16.66%. Hence every day you should be getting a minimum discount of 15% on all pizzas, considering inflation last year and this year doesn’t affect the raw materials so much.   And it’s sad, you don’t. Instead the price rise is equalized by a increase in promotional offers for one day in the week like 25% off on Wednesday and you start getting a feeling that it’s a customer centric company. Boo. 

How silly can the online ordering get?

Dominos Pizza is really trying to push people to start ordering online by a large number of offers which are applicable only if you order online/mobile. The rationale behind this is I believe the company’s motive to reduce the number of people who would want to come to the stores and eat hence saving rent space and infrastructure costs. A clever customer would always pre-order his pizza online, pick it up from the counter and sit and eat there.

 The online model has not been 100% successful considering the angry consumer forum complaints regarding cancellation, wrong orders and transferred orders of the pizzas. A lot of work needs to be done here : Read this: http://www.complaintboard.in/complaints-reviews/dominos-india-l128365.html

Twitter & Facebook Contests:

Last week, Dominos ran a contest where in the last reply to a tweet would receive a prize. Followers aimlessly tweeted wanting to be the last person. The catch here, they didn’t specify the timeframe. Tweets & messages were received even after 2 days. The winner has not yet been declared, another set of angry customers.  The last comment was a few seconds before this blog was being uploaded.

Twitter & Facebook as a consumer forum:

Yes, more than social networking, these sites are used by consumers to voice their opinion. But apart from their posts, there have been no attempts to listen to complaints, grievances.Bad one again.

The brand is really good, and I really love their service, and i seriously hope the management takes some steps towards not losing its existing customer base through these intelligent marketing moves. After all, yeh public hain,sab jaanti hai